The first main denotation you see in our music video is the bunny, who plays the main character throughout the video. We chose a bunny as this connotes vulnerability, which is seen in the scene where the bunny gets kicked out out of his house by his wife. The bunny was also a thief in the video which link to the title, so the bunny costume connoted a disguises as most thieves have.
The use of alcohol in the pub was a form of non-verbal language as it is showing the bunny drinking his sorrows away yet no dialogue is spoken. The audience is likely to decode this encoding in this way as it is a typical and common ideology.
Another piece of encoding we put into the video was the prop of the bundle on as stick over the bunny's shoulder in the opening scene. We hope to our audience that this symbolic sign would connote that the bunny is leaving home and that they would decode this image in this way.
A simple iconic sign we encoded was the bunny behind bars. This image would be decoded by audiences everywhere as someone being in prison and 'behind bars' it is quite a literal sign. This image also links with the title of the song and the lyrics.
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