Music video editing analysis

Our editing was in sync with the video and its fast, lively pace. The use of copious cuts and colour editing gives the video a vibrant and energetic atmosphere associated with the genre of music and image of the artist. This connotes the artist's wild lifestyle and her social image of being a party animal. The use of vibrant and different primary colours are symbolic of both the artists personality and fashion sense (colourful and diverse clothes).  Fast cuts could be said to be representative of the fast paced lifestyle of Ke$ha and her ever changing style and personality.