Links to music by lyrics:
In the video there are multiple links to the objects which are described by the lyrics. For example,
(Russian) Mi gucci belt a di realest
(Kartel)Mi rosary chain ah di purest
(Russaian)Mi G-shock watch... Timeless
All of these lyrics are referred to with shots of the objects themselves, like a "Gucci Belt"
Genre Characteristics:
The genre of this music video is known as "Dancehall" an hip-hop based genre heavily influenced by Jamaican style singing. This video conforms to the genre as it is set in an urban, Caribbean setting and both of the artists performing are singing in a Jamaican style, even the featuring artist.
Intertextual Reference:
There are lots of references to certain high-street products such as a "Gucci Belt", "G-Shock Watch, "Rosary Chain" etc. that is repeated throughout the music video. Not only are there references but there are physical shots of each of these products at least once in the music video.
Notions of Looking:
Women in this video are seen as sex objects and are heavily put down as the lower of the sexes and seen as an object to be used in the males way.
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