Links between lyrics and music- in this music video Bruno and the monkeys' actions within the video constantly make reference to the lyrics. For example when they are talking about leaving a message on a phone then they make a phone with their hands and when mentioning the birthday suit they pull down their trousers.
Genre Characteristics- the genre of this video is Pop and it has some of the conventions of this genre such as dancing a routine to the lyrics, also the up beat tempo to the video connotes pop. All of the characters are also wearing bright colours which could be seen as a convention of pop.
Intertextual Reference- within the lyrics MTV the reality television program is mentioned. This is the only reference made within the video.
Notions of Looking- Through this video Bruno Mars (the artist) is seen as a chilled out person and quite relaxed, within a house. In his other videos, 'Just the way you are' for example, he is also seen in this way so it is how the audience expects to see him.
Demands of the label - Bruno's videos are all very clean and respectful so his label may want to represent him as a role model and good person which is very different to his personality in real life. So the label may be creating an alter ego for Bruno but through his music videos.
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