The Only Way Is Essex Audience Analysis

1. Who is the text aimed at?

Young adults that are influenced and enjoy popular culture. This is mainly aimed at women although a smaller minority of men do come under this category. 

2. What assumptions are made about the audience which are revealed in the texts scheduling or positioning? 

From the time that it is broadcasted it would suggest that the suitable audience would be mid teens and above. If the timing of the program was earlier it would be classed as unsuitable as some of the scenes have adult content. 

3. Where and when is the audience likely to receive the text?

Most viewers of this program tend to view it from their home television although it is available to watch online at 'ITV player'. 

4. How does this influence the form and structure of the text?

As the program is shown on ITV 2 it conforms to the stereotypical coventions of itv and mainstream television. A feature which features highly is the use of 'cliffhangers' which work in conjunction with the adverts and the end of the program making the audience return to find out what happens.  

5. How will the audience 'read' this text?

This text's purpose is to entertain although the cast is meant to be real, their parts are acted out to ensure continuous entertainment. The individual characters of the show portray certain stereotypes which some viewers relate to.

Representational analysis of own product.

- Who or what is being represented?

Our video represents the female gender

 - Is this a positive or negative representation?

I would suggest that the video has a positive representation of women. This is due to the Independence that is portrayed. However, people could suggest that the representation of too objective due to the use of women's sexuality as a selling point. 

- How is it being established? (visually, aurally, against mise en scene, camera atc.)

Visually through the dress that the main character wears and her actions in the video.

- How does this representation relate to the target audience?

The representation of gender in our video relates to the way in which our female audience aspire to be. (independent, attractive, fashionable) 

- Is it a stereotypical representation?

To an extent, the representation is stereotypical. It could be said to be a hyperbolic representation of women with the use of emphasized fashion and make up.

 - Are the representations conventional or subversive?

Genre Theory Analysis

As a concept, genre needs to be applied in terms of musical genres e.g. pop,rock, in relation to music videos.

Wales statement 'genre is... an intertextual concept' , which is applicable in music videos and even more so than film or television. Wales' suggests that genre exists in relation between mediums as apposed to the text itself. In our music video production, after research into the artist image, target audience and previous music video, we used references to the artist or other conventions that would be recognisable within that genre to the target audience. For example the artists image: costume,make-up and props, established the genre because this is how the artist is usually represented and therefore the target audience familiarize with her.

Genre theorists

Katie Wales 

what does katie wales define genera as - intertextual concepts

David Buckingham

How many books did he write - over 8

which age group did he mainly focus on - childhood

Christian Metz

Who's psychology does he use in this theory - Freud

What is the name of the system for categorizing scenes in a film - grand syntagmatique

John Fiske

How many books has he written - 8

What notion does fiske reject - 'the audience'

which media term did he coin - semiotic democracy

GENRE

background to genre
developed from classification systems. Categorised into poetry, drama and prose.
defining genre

codes and conventions of genre

analysing genre

culture and genre

Relate theorists to 'Desserts'

Claude Levi Strauss


The opposites that are apparent in this short film are land and sea as well as before and after. We can see that the man begins on land and then is caught into the water. So safety and danger is a theme. However, this short film conveys a role reversal which complies to Levi's theory of Binary Opposites. An example of this is night/day, good/bad and light/dark. So in this case the narrative is a direct opposite.

Music video editing analysis

Our editing was in sync with the video and its fast, lively pace. The use of copious cuts and colour editing gives the video a vibrant and energetic atmosphere associated with the genre of music and image of the artist. This connotes the artist's wild lifestyle and her social image of being a party animal. The use of vibrant and different primary colours are symbolic of both the artists personality and fashion sense (colourful and diverse clothes).  Fast cuts could be said to be representative of the fast paced lifestyle of Ke$ha and her ever changing style and personality.

SE7EN Analysis

The beginning of the film shows a male character in what looks like an apartment doing dishes in his boxers and shirt connoting that he is at home, the lack of sound connotes that he lives alone. He gets dressed into a suit that is layed out on his bed showing that he is organised. In the next scene the character is shown in a different environment. He is with other people in suits in another apartment with a body and blood splattered onto the wall. The people are taking photographs and talking. They say 'lietenant' and 'the body' connoting that this is a crime scene and this will be a film based around some kind of crime. another character enters and talks to him. This appears to be the next main character as he talks to the character we are already familiar with. As they step outside it is raining, this gives the scene a dull and negative atmosphere. The shop behind them has bars over the display windows and in front of the door showing that the area they are in an area that must have a high crime rate. The first character (morgan freeman) talks to the character who has just been introduced (Brad Pitt) he says 'why here' and 'you don't know me' when brad pitt tries to have a conversation with him. This shows that the character is quite closed and defensive obviously distancing himself.


The over all theme of the opening sequence sets the mood and pace of the rest of the movie. We witness a hierarchal complex between the two characters and the dull content in the shots are prolepsis for a dark movie. The use of setting and weather provide an atmospheric stage for which the movie continues. 


:D