Who is the text aimed at?
The Only Way is Essex is particularly aimed at young people, specifically young women. It is also aimed at individuals who are very fashion concentrated and intwined with popular culture.
What assumptions are made about the audience which are revealed in the texts scheduling or positioning?
In this programme, many of the scenes are set in settings such as clubs or shops. This is on the assumption that the audience is attracted to this type of lifestyle.
Where and when is the audience likely to receive the text?
Television at home- late night, online ( ITV Player - anytime), portable devices e.g. iphone etc
How does this influence the form and structure of the text?
The program being aired late at night means the characters are entitled to swear and indulge in their preferred social activity
How will this audience 'read' this text?
The purpose of the media text is to entertain and although the character's of the show are meant to be real, there are parts acted out purposely for entertainment of audiences.
Showing posts with label Londiwe. Show all posts
Showing posts with label Londiwe. Show all posts
Tuesday, 5 April 2011
Monday, 4 April 2011
Representational analysis of own product.
- Who or what is being represented?
Our video represents the female gender
- Is this a positive or negative representation?
I would suggest that the video has a positive representation of women. This is due to the Independence that is portrayed. However, people could suggest that the representation of too objective due to the use of women's sexuality as a selling point.
- How is it being established? (visually, aurally, against mise en scene, camera atc.)
Visually through the dress that the main character wears and her actions in the video.
- How does this representation relate to the target audience?
The representation of gender in our video relates to the way in which our female audience aspire to be. (independent, attractive, fashionable)
- Is it a stereotypical representation?
To an extent, the representation is stereotypical. It could be said to be a hyperbolic representation of women with the use of emphasized fashion and make up.
- Are the representations conventional or subversive?
Our video represents the female gender
- Is this a positive or negative representation?
I would suggest that the video has a positive representation of women. This is due to the Independence that is portrayed. However, people could suggest that the representation of too objective due to the use of women's sexuality as a selling point.
- How is it being established? (visually, aurally, against mise en scene, camera atc.)
Visually through the dress that the main character wears and her actions in the video.
- How does this representation relate to the target audience?
The representation of gender in our video relates to the way in which our female audience aspire to be. (independent, attractive, fashionable)
- Is it a stereotypical representation?
To an extent, the representation is stereotypical. It could be said to be a hyperbolic representation of women with the use of emphasized fashion and make up.
- Are the representations conventional or subversive?
Friday, 1 April 2011
Genre Theory Analysis
As a concept, genre needs to be applied in terms of musical genres e.g. pop,rock, in relation to music videos.
Wales statement 'genre is... an intertextual concept' , which is applicable in music videos and even more so than film or television. Wales' suggests that genre exists in relation between mediums as apposed to the text itself. In our music video production, after research into the artist image, target audience and previous music video, we used references to the artist or other conventions that would be recognisable within that genre to the target audience. For example the artists image: costume,make-up and props, established the genre because this is how the artist is usually represented and therefore the target audience familiarize with her.
Wales statement 'genre is... an intertextual concept' , which is applicable in music videos and even more so than film or television. Wales' suggests that genre exists in relation between mediums as apposed to the text itself. In our music video production, after research into the artist image, target audience and previous music video, we used references to the artist or other conventions that would be recognisable within that genre to the target audience. For example the artists image: costume,make-up and props, established the genre because this is how the artist is usually represented and therefore the target audience familiarize with her.
Tuesday, 29 March 2011
Genre theory
Katie Wales
Contemporary theorists like kaite wales tend to emphasize the importance of the semiotic notion of what? (Intertextuality)
What does Katie Wales definegenre as?
(genre is an intertextual concept)
David Bunckingham
Name one of the publications from david b
(the making of tv literacy)
How many book has he eddited
(24)
How many contries has he tought in?
(25)
Christain Metz
Which one of metz's books is considered a ceminal study?
(film language, semiotics of the cinema)
What were his four stages of the genre development theory?
(Classical, experimental, parady, deconstructuion)
John Fiske
Name one of his eight books?
(power plays and power works)
What is his role as a media critic?
(examines cultrul meanin in americn society)
(
Contemporary theorists like kaite wales tend to emphasize the importance of the semiotic notion of what? (Intertextuality)
What does Katie Wales definegenre as?
(genre is an intertextual concept)
David Bunckingham
Name one of the publications from david b
(the making of tv literacy)
How many book has he eddited
(24)
How many contries has he tought in?
(25)
Christain Metz
Which one of metz's books is considered a ceminal study?
(film language, semiotics of the cinema)
What were his four stages of the genre development theory?
(Classical, experimental, parady, deconstructuion)
John Fiske
Name one of his eight books?
(power plays and power works)
What is his role as a media critic?
(examines cultrul meanin in americn society)
(
Monday, 28 March 2011
GENRE
background to genre
developed from classification systems. Categorised into poetry, drama and prose.
defining genre
codes and conventions of genre
analysing genre
culture and genre
developed from classification systems. Categorised into poetry, drama and prose.
defining genre
codes and conventions of genre
analysing genre
culture and genre
Tuesday, 22 March 2011
Analysing: Desserts
Claude Levi-Strauss
The film applies to this theory in terms of binary oppositions through the reversal of roles. The male character is tempted into eating a desert and after dragged into the sea by a force. The narrative has a straight forward structure which helps present the idea present in the short film to the audience.
The film applies to this theory in terms of binary oppositions through the reversal of roles. The male character is tempted into eating a desert and after dragged into the sea by a force. The narrative has a straight forward structure which helps present the idea present in the short film to the audience.
Monday, 21 March 2011
Music video editing analysis
Our editing was in sync with the video and its fast, lively pace. The use of copious cuts and colour editing gives the video a vibrant and energetic atmosphere associated with the genre of music and image of the artist. This connotes the artist's wild lifestyle and her social image of being a party animal. The use of vibrant and different primary colours are symbolic of both the artists personality and fashion sense (colourful and diverse clothes). Fast cuts could be said to be representative of the fast paced lifestyle of Ke$ha and her ever changing style and personality.
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