representational analysis of own product.

who or what is being represented?
- youth and age are being represented in our music video through the lyrics about how they began and grew up.
they are young and we see them smoking, rapping which again represents teenagers and their attitude to life.

is this a positive or negative representation?
- we think this is a positive representation, due to the lyrics explaining how they have become the people they are and how they got their.

how is it being established? (visually, orally, against mise en scene, camera etc)
- we establish it by connecting the visuals and the lyrics together to show the narrative.

How does this representation relate to the target audience?
-  the lyrics are aimed directly at the target audience
- the people in the video are of the same age of the target audience and the images shown in the video should be familiar to those in our target audience.

is it a stereotypical representation?
- yes, the way the characters are wearing stereotypical clothes of teenagers

are the representations conventional?
- yes this is shown through the clothes the characters wear and the way in which they speak

music video analysis

our video is hip-hop/pop/rnb, the conventions are fast cuts & jump cuts. There are 3 main forms that music videos come in, narrative, image and performance. Performance is more common in rock genre video's usually showing the band/artist performing their song. A narrative video tells the story, our video has some narrative aspects in it so that the images/footage is related to the lyrics.

quizzzzzzz

What does Katie Wales say genre is?

Intertextual context

What does David Buckingham say genre is?

A constant process of negotiation and change

defining genre

"the term for any category of literature as well as

Desserts (Ewan McGregor) - Narrative Theory

This piece is an example of Todorov's narrative theory and can be shown through the following steps

Eqilibrium
Ewan is strolling around on the beach and everything is calm

A Disruption Of This Equilibrium Has Happened
Ewan finds a chocolate eclaire lying on the beach which confuses him a bit so he tries a small part of it

A Realisation That A Disruption Has Happened
After he takes a big bite of the eclaire, a fish hook appears in his mouth

An Attempt To Repair The Damage Of The Disruption
He tries to remove the fish hook from his mouth - which in this case does not work and therefore gets dragged towards the sea

A Restoration Of Equilibirum
The sea swallows Ewan and everything is calm again

This piece shows fishing in reverse where humans are the fish. The eclaire acts as the bait drawing the actor in, then sea acts as the fisherman by reeling in its catch.

Desserts (feat. Ewan Mcgregor)