representational analysis of own product.

who or what is being represented?
- youth and age are being represented in our music video through the lyrics about how they began and grew up.
they are young and we see them smoking, rapping which again represents teenagers and their attitude to life.

is this a positive or negative representation?
- we think this is a positive representation, due to the lyrics explaining how they have become the people they are and how they got their.

how is it being established? (visually, orally, against mise en scene, camera etc)
- we establish it by connecting the visuals and the lyrics together to show the narrative.

How does this representation relate to the target audience?
-  the lyrics are aimed directly at the target audience
- the people in the video are of the same age of the target audience and the images shown in the video should be familiar to those in our target audience.

is it a stereotypical representation?
- yes, the way the characters are wearing stereotypical clothes of teenagers

are the representations conventional?
- yes this is shown through the clothes the characters wear and the way in which they speak

music video analysis

our video is hip-hop/pop/rnb, the conventions are fast cuts & jump cuts. There are 3 main forms that music videos come in, narrative, image and performance. Performance is more common in rock genre video's usually showing the band/artist performing their song. A narrative video tells the story, our video has some narrative aspects in it so that the images/footage is related to the lyrics.

defining genre

"the term for any category of literature as well as

SE7EN Analysis

The beginning of the film shows a male character in what looks like an apartment doing dishes in his boxers and shirt connoting that he is at home, the lack of sound connotes that he lives alone. He gets dressed into a suit that is layed out on his bed showing that he is organised. In the next scene the character is shown in a different environment. He is with other people in suits in another apartment with a body and blood splattered onto the wall. The people are taking photographs and talking. They say 'lietenant' and 'the body' connoting that this is a crime scene and this will be a film based around some kind of crime. another character enters and talks to him. This appears to be the next main character as he talks to the character we are already familiar with. As they step outside it is raining, this gives the scene a dull and negative atmosphere. The shop behind them has bars over the display windows and in front of the door showing that the area they are in an area that must have a high crime rate. The first character (morgan freeman) talks to the character who has just been introduced (Brad Pitt) he says 'why here' and 'you don't know me' when brad pitt tries to have a conversation with him. This shows that the character is quite closed and defensive obviously distancing himself.


The over all theme of the opening sequence sets the mood and pace of the rest of the movie. We witness a hierarchal complex between the two characters and the dull content in the shots are prolepsis for a dark movie. The use of setting and weather provide an atmospheric stage for which the movie continues. 


:D