Representation of own product

Who or what is being represented?

As the music video is pop rock, the song itself is representing the youth culture and the general topic in the song is drinking/partying/having a good time. The mise en scene is overall bright to portray this happiness.

Is it a positive or negative representation?

It is a positive representation because these are conventional for this music genre.

How is it being established? (visually, aurally, against mise en scene, camera etc)

The bright colours and lyrics establish the video by the upbeat bright and happy song.

How does this representation relate to the target audience?

The representation relates to the target audience because the video is aimed a youthful/teenage audience. to relates to conventions because the music video is an entourage of colours, visual effects, with high energy and fast camera work to help make it appeal to a young audience.

analysis of own product (genre theory)

The genre of our music video was pop rock and in that we used bright colours to help represent the youthfulness and the energy of the young band. We tried to get across to the audience christian metz's theory that genres go through stages: the experimental/ the classic/ the parody/ the deconstruction.

john fiske

Q. what was johns striking example that help us interpret the schema theory?
A. something to do with a car chase

christian metz
Q. what was he know for pioneering?
A. the application of ferdinand de saussures theories of semiology to film

Q. what theory did he relate to?
A. semiotics

Q. what is semiotics?
A. something to do with signs

david buckingham
Q. what did he argue?
A. that genre is not simply given by the culture it is in a constant process of negotiaion and change

katie wales
Q. what concept did she not?
A. intertextual concept

defining genre

"the term for any category of literature as well as

Narrative Theory - Desserts Short Film Analysis

We can see elements of other theories within this text, such as the element of mystery to begin with which would relate to Rolande Barthes theory and the enigma code and also Todorov's theory doesn't really apply to this short film as there is an equilibrium at the beginning, it is disrupted and there is a realisation of this yet there is no attempt to restore this equilibrium or an actual restoration. His theory is more likely to apply to feature films rather than unconventional short films such as Desserts.

We believe that Claude Levi-Strauss's theory is most useful when analysing this short film as he discusses binary opposites. These oppositions are seen in the short film Desserts as the roles of fishermen and fish have been reversed. The cake is put on the beach as bait by the fish, the man takes the bait and then is hooked and dragged into the sea by the fish. The message this may be trying to portray is that the audience should see fishing from the fish's perspective rather than the fisherman's.