'Only Way is Essex' audience

Who is the text aimed at?
The Only Way is Essex is particularly aimed at young people, specifically young women. It is also aimed at individuals who are very fashion concentrated and intwined with popular culture.

What assumptions are made about the audience which are revealed in the texts scheduling or positioning?
In this programme, many of the scenes are set in settings such as clubs or shops. This is on the assumption that the audience is attracted to this type of lifestyle.

Where and when is the audience likely to receive the text?
Television at home- late night, online ( ITV Player - anytime), portable devices e.g. iphone etc

How does this influence the form and structure of the text?
The program being aired late at night means the characters are entitled to swear and indulge in their preferred social activity

How will this audience 'read' this text?
The purpose of the media text is to entertain and although the character's of the show are meant to be real, there are parts acted out purposely for entertainment of audiences.

Representational analysis of own product.

- Who or what is being represented?

Our video represents the female gender

 - Is this a positive or negative representation?

I would suggest that the video has a positive representation of women. This is due to the Independence that is portrayed. However, people could suggest that the representation of too objective due to the use of women's sexuality as a selling point. 

- How is it being established? (visually, aurally, against mise en scene, camera atc.)

Visually through the dress that the main character wears and her actions in the video.

- How does this representation relate to the target audience?

The representation of gender in our video relates to the way in which our female audience aspire to be. (independent, attractive, fashionable) 

- Is it a stereotypical representation?

To an extent, the representation is stereotypical. It could be said to be a hyperbolic representation of women with the use of emphasized fashion and make up.

 - Are the representations conventional or subversive?

Genre Theory Analysis

As a concept, genre needs to be applied in terms of musical genres e.g. pop,rock, in relation to music videos.

Wales statement 'genre is... an intertextual concept' , which is applicable in music videos and even more so than film or television. Wales' suggests that genre exists in relation between mediums as apposed to the text itself. In our music video production, after research into the artist image, target audience and previous music video, we used references to the artist or other conventions that would be recognisable within that genre to the target audience. For example the artists image: costume,make-up and props, established the genre because this is how the artist is usually represented and therefore the target audience familiarize with her.

Genre theorists

Katie Wales 

what does katie wales define genera as - intertextual concepts

David Buckingham

How many books did he write - over 8

which age group did he mainly focus on - childhood

Christian Metz

Who's psychology does he use in this theory - Freud

What is the name of the system for categorizing scenes in a film - grand syntagmatique

John Fiske

How many books has he written - 8

What notion does fiske reject - 'the audience'

which media term did he coin - semiotic democracy

GENRE

background to genre
developed from classification systems. Categorised into poetry, drama and prose.
defining genre

codes and conventions of genre

analysing genre

culture and genre

Analysing: Desserts

Claude Levi-Strauss


The film applies to this theory in terms of binary oppositions through the reversal of roles. The male character is tempted into eating a desert and after dragged into the sea by a force. The narrative has a straight forward structure which helps present the idea present in the short film to the audience.