Who is the text aimed at?
The Only Way is Essex is particularly aimed at young people, specifically young women. It is also aimed at individuals who are very fashion concentrated and intwined with popular culture.
What assumptions are made about the audience which are revealed in the texts scheduling or positioning?
In this programme, many of the scenes are set in settings such as clubs or shops. This is on the assumption that the audience is attracted to this type of lifestyle.
Where and when is the audience likely to receive the text?
Television at home- late night, online ( ITV Player - anytime), portable devices e.g. iphone etc
How does this influence the form and structure of the text?
The program being aired late at night means the characters are entitled to swear and indulge in their preferred social activity
How will this audience 'read' this text?
The purpose of the media text is to entertain and although the character's of the show are meant to be real, there are parts acted out purposely for entertainment of audiences.
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