The only way is essex

Who is it aimed at?
Young teens - older adults. Both genders enjoy this. Open to everyone.


What assumptions are made of the audience which are revealed in the texts scheduling or positioning?
the common assumptions generated about the audience is firstly the scheduling of the show, it comes on at 10 o'clock on a sunday and wednesday, this is an hour after the watershed time of 9 and shows that the show is inappropriate and involves bad language and other deviant acts.


Where and when is the audience likely to receive the text?
The audience is likely to watch it at 10pm on itv2 on wednesdays and sundays. If they miss it they can watch it on itv player at any time.


How does this influence the form and structure of the text?
The fact that they use alot of cliff hangers on the programme makespeople want to come back and watch it more.

Representation Analysis of own Product

Who or what is being represented?

In our video, Josh and Dean are the main focus. We show how they are having a fun time. We also filmed a lot of shoes in our video. We took this idea from Examples music video. We thought that it made the video appeal to young people. We use lots of bright colours in the video as well to represent an electro theme and youth.

Is this a positive or negative representation?

We feel that any representations we had in our video were positive. The beat of the song and actions from the boys made it a fun video. The young characters were used in a positive way which displays youth in a positive way rather than being negative like in some videos.

How is it being established? (visually, orally, against mis en scene, camera etc)

The type of shots we used were very varied which made the video more exciting. The way we filmed, carried on the idea of youth and fun throughout. The outfits we used were also fun and represent the younger generation. The actual song was fast and exciting which would interest the younger population.

How does this representation reflect the target audience?
Our target audience were young teens and above. We feel that because of the age of the boys, the audience would be able to relate to them and be entertained by them whilst still enjoying the music.

Is it a stereotypical representation?

We feel that it is stereotypical in some ways for our genre however after watching other music videos from this genre (e.g Daft Punk) we realised that we did not follow all codes and conventions of our genre. We didnt make the characters stereotypical teens in some ways but we did in others. We showed them having fun and enjoying the music. Their outfits and attitudes towards the music also represent their age group.

Are the representations conventional or subversive?
The way we represented youth was conventional.

Genre Theory

The genre of our music video was electro/techno.
We followed alot of the conventions for a typical electro video. We used lots of bright colours by using the effects. We used a green screen ebcause it allowed us to change the colours again and add different pattterns to the video which is often done in techno music videos.
We also had a lot of jump cuts in our video which matched the beat of our song. We had seen this done in oher music videos which is where we got the idea from.
Another convention we followed was the style of outfits we used. After watching alot of music videos done by Example, we noted how he dressed (bright colours and a retro style). The boys imitated some of his style in our video.
the genre also allows for alot of vibrant colouring, we notcied this and used bright colors as much as possible throughout the video.

Genre

Background to Genre
-Genre refers to the method on similiartitiesin the narrative elements from which films are constructed
-Theres lots of debate when it comes to defining genr or catorgarising genres
-Turned into subgenres eg legal drama
-Genres are formed by conventions that change over time as new genres are invented an dthe use of old ones are discontinued eg western
-Mude up by Aristotle and Plato

Defining Genre
-Genre originated from the classification systems
-There were 3 different categories - poetry, drama and proes

Conventions of Genre
-Comedy, Sci Fi, Action, Romance, War, Horror
-Music/Actors depend on the genre of the text

Analysing Genre

Dessert.

the short film dessert relates best to Rolande Barthes narrative theory in which the viewer produces a new meaning when viewing the text in hand, for this instance the role reversal of a fisherman, as he now becomes captured and becomes reeled in to the sea which we find very un common but the process reversed of us taking out fish from there habit is seen as perfectlly normal.

Media lanuguage Analysing Se7en

• written language- the first written language shown within the opening sequence was the actors names, producers, director etc and it flickered on and off in a quite distressed font and it sets the tone and feel of the film from the very beginning.
• verbal-when it comes to the verbal language that has been used throughout the opening
• non-verbal language
• visual language
• semiotics-denotation,connotation 
• aural language