Representation Analysis of own Product

Who or what is being represented?

In our video, Josh and Dean are the main focus. We show how they are having a fun time. We also filmed a lot of shoes in our video. We took this idea from Examples music video. We thought that it made the video appeal to young people. We use lots of bright colours in the video as well to represent an electro theme and youth.

Is this a positive or negative representation?

We feel that any representations we had in our video were positive. The beat of the song and actions from the boys made it a fun video. The young characters were used in a positive way which displays youth in a positive way rather than being negative like in some videos.

How is it being established? (visually, orally, against mis en scene, camera etc)

The type of shots we used were very varied which made the video more exciting. The way we filmed, carried on the idea of youth and fun throughout. The outfits we used were also fun and represent the younger generation. The actual song was fast and exciting which would interest the younger population.

How does this representation reflect the target audience?
Our target audience were young teens and above. We feel that because of the age of the boys, the audience would be able to relate to them and be entertained by them whilst still enjoying the music.

Is it a stereotypical representation?

We feel that it is stereotypical in some ways for our genre however after watching other music videos from this genre (e.g Daft Punk) we realised that we did not follow all codes and conventions of our genre. We didnt make the characters stereotypical teens in some ways but we did in others. We showed them having fun and enjoying the music. Their outfits and attitudes towards the music also represent their age group.

Are the representations conventional or subversive?
The way we represented youth was conventional.