Representation of own product

Who or what is being represented?

As the music video is pop rock, the song itself is representing the youth culture and the general topic in the song is drinking/partying/having a good time. The mise en scene is overall bright to portray this happiness.

Is it a positive or negative representation?

It is a positive representation because these are conventional for this music genre.

How is it being established? (visually, aurally, against mise en scene, camera etc)

The bright colours and lyrics establish the video by the upbeat bright and happy song.

How does this representation relate to the target audience?

The representation relates to the target audience because the video is aimed a youthful/teenage audience. to relates to conventions because the music video is an entourage of colours, visual effects, with high energy and fast camera work to help make it appeal to a young audience.

analysis of own product (genre theory)

The genre of our music video was pop rock and in that we used bright colours to help represent the youthfulness and the energy of the young band. We tried to get across to the audience christian metz's theory that genres go through stages: the experimental/ the classic/ the parody/ the deconstruction.

Genre theory

Katie Wales
Contemporary theorists like kaite wales tend to emphasize the importance of the semiotic notion of what? (Intertextuality)

What does Katie Wales definegenre as?
(genre is an intertextual concept)

David Bunckingham
Name one of the publications from david b
(the making of tv literacy)

How many book has he eddited
(24)

How many contries has he tought in?
(25)

Christain Metz

Which one of metz's books is considered a ceminal study?
(film language, semiotics of the cinema)

What were his four stages of the genre development theory?
(Classical, experimental, parady, deconstructuion)

John Fiske

Name one of his eight books?
(power plays and power works)

What is his role as a media critic?
(examines cultrul meanin in americn society)


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Genre

Background to Genre
-Genre refers to the method on similiartitiesin the narrative elements from which films are constructed
-Theres lots of debate when it comes to defining genr or catorgarising genres
-Turned into subgenres eg legal drama
-Genres are formed by conventions that change over time as new genres are invented an dthe use of old ones are discontinued eg western
-Mude up by Aristotle and Plato

Defining Genre
-Genre originated from the classification systems
-There were 3 different categories - poetry, drama and proes

Conventions of Genre
-Comedy, Sci Fi, Action, Romance, War, Horror
-Music/Actors depend on the genre of the text

Analysing Genre