Who is the text aimed at?
This reality television programme is aimed at teens to young adults, predominately females.
What assumptions are made about the audience which are revealed in the texts scheduling or positioning?
The scheduling of this programme is after the nine o'clock 'the watershed' so assumptions that are made would be that they are adults or young adults. Also, programmes after the water shed generally have strong language and possible sexual references in them so the audience would have to want to watch this type of programme.
Where and when is the aduience likely to receive the text?
On their home television or on the catch up service ITV Player. They have to watch the programme at the scheduled time on their home television yet on the catch up service it can be watched at any time whenever the audience wants.
How does this influence the form and structure of the text.
This influences the form and structure as they can put in swearing, sexual innuendos and the language that is used, as it will be more accessible to the socio-economic that understands the language and is more familiar with it. This group such as young adults are able to access services such as ITV player on smart phones, net books etc.
How will this audience read this text?
This audience will read this text through gaining a stereotypical view of people who live in Essex. When in actual fact the programme only focuses on one particular social group within Essex.
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