Young adults that are influenced and enjoy popular culture. This is mainly aimed at women although a smaller minority of men do come under this category.
2. What assumptions are made about the audience which are revealed in the texts scheduling or positioning?
From the time that it is broadcasted it would suggest that the suitable audience would be mid teens and above. If the timing of the program was earlier it would be classed as unsuitable as some of the scenes have adult content.
3. Where and when is the audience likely to receive the text?
Most viewers of this program tend to view it from their home television although it is available to watch online at 'ITV player'.
4. How does this influence the form and structure of the text?
As the program is shown on ITV 2 it conforms to the stereotypical coventions of itv and mainstream television. A feature which features highly is the use of 'cliffhangers' which work in conjunction with the adverts and the end of the program making the audience return to find out what happens.
5. How will the audience 'read' this text?
This text's purpose is to entertain although the cast is meant to be real, their parts are acted out to ensure continuous entertainment. The individual characters of the show portray certain stereotypes which some viewers relate to.
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