Who or what is being represented?
As the music video is pop rock, the song itself is representing the youth culture and the general topic in the song is drinking/partying/having a good time. The mise en scene is overall bright to portray this happiness.
Is it a positive or negative representation?
It is a positive representation because these are conventional for this music genre.
How is it being established? (visually, aurally, against mise en scene, camera etc)
The bright colours and lyrics establish the video by the upbeat bright and happy song.
How does this representation relate to the target audience?
The representation relates to the target audience because the video is aimed a youthful/teenage audience. to relates to conventions because the music video is an entourage of colours, visual effects, with high energy and fast camera work to help make it appeal to a young audience.
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