Our music video's genre would have been described as "trip-hop". Trip -hop is a reasonably new genre of music which was established in the mid-1990s and is a combination of electro and house music.
This genre of music video does not really have any set conventions, as it is quite experimental and is not generally seen as mainstream.
Trip hop is a music genre consisting of downtempo electronic music. It began in the mid-1990s, growing out of England's hip hop and house scenes, including that of the Bristol underground. It has been described as "Europe's alternative choice in the second half of the '90s", and a fusion "of Hip-Hop and Electronica until neither genre is recognizable."
This is is best illustrated by the fact that existing trip hop videos are all very unique and individual, with little to no connecting conventions.
The trip-hop genre perhaps fits best into David Buckingham's theory of genre is;
"Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change"
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