Monday, 4 April 2011
music video analysis
our video is hip-hop/pop/rnb, the conventions are fast cuts & jump cuts. There are 3 main forms that music videos come in, narrative, image and performance. Performance is more common in rock genre video's usually showing the band/artist performing their song. A narrative video tells the story, our video has some narrative aspects in it so that the images/footage is related to the lyrics.
Genre Theory
The genre of our music video was electro/techno.
We followed alot of the conventions for a typical electro video. We used lots of bright colours by using the effects. We used a green screen ebcause it allowed us to change the colours again and add different pattterns to the video which is often done in techno music videos.
We also had a lot of jump cuts in our video which matched the beat of our song. We had seen this done in oher music videos which is where we got the idea from.
Another convention we followed was the style of outfits we used. After watching alot of music videos done by Example, we noted how he dressed (bright colours and a retro style). The boys imitated some of his style in our video.
the genre also allows for alot of vibrant colouring, we notcied this and used bright colors as much as possible throughout the video.
We followed alot of the conventions for a typical electro video. We used lots of bright colours by using the effects. We used a green screen ebcause it allowed us to change the colours again and add different pattterns to the video which is often done in techno music videos.
We also had a lot of jump cuts in our video which matched the beat of our song. We had seen this done in oher music videos which is where we got the idea from.
Another convention we followed was the style of outfits we used. After watching alot of music videos done by Example, we noted how he dressed (bright colours and a retro style). The boys imitated some of his style in our video.
the genre also allows for alot of vibrant colouring, we notcied this and used bright colors as much as possible throughout the video.
quizzzzzzz
What does Katie Wales say genre is?
Intertextual context
What does David Buckingham say genre is?
A constant process of negotiation and change
Intertextual context
What does David Buckingham say genre is?
A constant process of negotiation and change
Friday, 1 April 2011
OUR FINDINGS
Today we found out about
the background to genre theories and that there are niche genres also. there a specific codes and conventions that give a text a genre. there are many theorist all with here own take on genre.
the background to genre theories and that there are niche genres also. there a specific codes and conventions that give a text a genre. there are many theorist all with here own take on genre.
Genre Theory Analysis
As a concept, genre needs to be applied in terms of musical genres e.g. pop,rock, in relation to music videos.
Wales statement 'genre is... an intertextual concept' , which is applicable in music videos and even more so than film or television. Wales' suggests that genre exists in relation between mediums as apposed to the text itself. In our music video production, after research into the artist image, target audience and previous music video, we used references to the artist or other conventions that would be recognisable within that genre to the target audience. For example the artists image: costume,make-up and props, established the genre because this is how the artist is usually represented and therefore the target audience familiarize with her.
Wales statement 'genre is... an intertextual concept' , which is applicable in music videos and even more so than film or television. Wales' suggests that genre exists in relation between mediums as apposed to the text itself. In our music video production, after research into the artist image, target audience and previous music video, we used references to the artist or other conventions that would be recognisable within that genre to the target audience. For example the artists image: costume,make-up and props, established the genre because this is how the artist is usually represented and therefore the target audience familiarize with her.
analysis of own product (genre theory)
The genre of our music video was pop rock and in that we used bright colours to help represent the youthfulness and the energy of the young band. We tried to get across to the audience christian metz's theory that genres go through stages: the experimental/ the classic/ the parody/ the deconstruction.
Using Genre To Describe Our Music Video
Our music video's genre would have been described as "trip-hop". Trip -hop is a reasonably new genre of music which was established in the mid-1990s and is a combination of electro and house music.
This genre of music video does not really have any set conventions, as it is quite experimental and is not generally seen as mainstream.
Trip hop is a music genre consisting of downtempo electronic music. It began in the mid-1990s, growing out of England's hip hop and house scenes, including that of the Bristol underground. It has been described as "Europe's alternative choice in the second half of the '90s", and a fusion "of Hip-Hop and Electronica until neither genre is recognizable."
This is is best illustrated by the fact that existing trip hop videos are all very unique and individual, with little to no connecting conventions.
The trip-hop genre perhaps fits best into David Buckingham's theory of genre is;
"Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change"
This genre of music video does not really have any set conventions, as it is quite experimental and is not generally seen as mainstream.
Trip hop is a music genre consisting of downtempo electronic music. It began in the mid-1990s, growing out of England's hip hop and house scenes, including that of the Bristol underground. It has been described as "Europe's alternative choice in the second half of the '90s", and a fusion "of Hip-Hop and Electronica until neither genre is recognizable."
This is is best illustrated by the fact that existing trip hop videos are all very unique and individual, with little to no connecting conventions.
The trip-hop genre perhaps fits best into David Buckingham's theory of genre is;
"Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change"
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