The only way is essex

Who is it aimed at?
Young teens - older adults. Both genders enjoy this. Open to everyone.


What assumptions are made of the audience which are revealed in the texts scheduling or positioning?
the common assumptions generated about the audience is firstly the scheduling of the show, it comes on at 10 o'clock on a sunday and wednesday, this is an hour after the watershed time of 9 and shows that the show is inappropriate and involves bad language and other deviant acts.


Where and when is the audience likely to receive the text?
The audience is likely to watch it at 10pm on itv2 on wednesdays and sundays. If they miss it they can watch it on itv player at any time.


How does this influence the form and structure of the text?
The fact that they use alot of cliff hangers on the programme makespeople want to come back and watch it more.

'Only Way is Essex' audience

Who is the text aimed at?
The Only Way is Essex is particularly aimed at young people, specifically young women. It is also aimed at individuals who are very fashion concentrated and intwined with popular culture.

What assumptions are made about the audience which are revealed in the texts scheduling or positioning?
In this programme, many of the scenes are set in settings such as clubs or shops. This is on the assumption that the audience is attracted to this type of lifestyle.

Where and when is the audience likely to receive the text?
Television at home- late night, online ( ITV Player - anytime), portable devices e.g. iphone etc

How does this influence the form and structure of the text?
The program being aired late at night means the characters are entitled to swear and indulge in their preferred social activity

How will this audience 'read' this text?
The purpose of the media text is to entertain and although the character's of the show are meant to be real, there are parts acted out purposely for entertainment of audiences.

The Only Way Is Essex Audience Analysis

1. Who is the text aimed at?

Young adults that are influenced and enjoy popular culture. This is mainly aimed at women although a smaller minority of men do come under this category. 

2. What assumptions are made about the audience which are revealed in the texts scheduling or positioning? 

From the time that it is broadcasted it would suggest that the suitable audience would be mid teens and above. If the timing of the program was earlier it would be classed as unsuitable as some of the scenes have adult content. 

3. Where and when is the audience likely to receive the text?

Most viewers of this program tend to view it from their home television although it is available to watch online at 'ITV player'. 

4. How does this influence the form and structure of the text?

As the program is shown on ITV 2 it conforms to the stereotypical coventions of itv and mainstream television. A feature which features highly is the use of 'cliffhangers' which work in conjunction with the adverts and the end of the program making the audience return to find out what happens.  

5. How will the audience 'read' this text?

This text's purpose is to entertain although the cast is meant to be real, their parts are acted out to ensure continuous entertainment. The individual characters of the show portray certain stereotypes which some viewers relate to.

The Only Way Is Essex Audience analysis.

Who is the text aimed at?

Teens, either people who like the lifestyles or people, who laugh at the life styles. A proggrame such as this has a lot of help from two step flow. Many people watched this programme because it was so talked about, fir being awful.

What assumptions are made about the audience?

The proggrammer assumes that the audience will be awake and watching television at 10 at night.  This is key to the proggrame as it uses words and views that can not be aired before water shed. 

Representational analysis of own product.

- Who or what is being represented?

Our video represents the female gender

 - Is this a positive or negative representation?

I would suggest that the video has a positive representation of women. This is due to the Independence that is portrayed. However, people could suggest that the representation of too objective due to the use of women's sexuality as a selling point. 

- How is it being established? (visually, aurally, against mise en scene, camera atc.)

Visually through the dress that the main character wears and her actions in the video.

- How does this representation relate to the target audience?

The representation of gender in our video relates to the way in which our female audience aspire to be. (independent, attractive, fashionable) 

- Is it a stereotypical representation?

To an extent, the representation is stereotypical. It could be said to be a hyperbolic representation of women with the use of emphasized fashion and make up.

 - Are the representations conventional or subversive?

Representation of own product

Who or what is being represented?

As the music video is pop rock, the song itself is representing the youth culture and the general topic in the song is drinking/partying/having a good time. The mise en scene is overall bright to portray this happiness.

Is it a positive or negative representation?

It is a positive representation because these are conventional for this music genre.

How is it being established? (visually, aurally, against mise en scene, camera etc)

The bright colours and lyrics establish the video by the upbeat bright and happy song.

How does this representation relate to the target audience?

The representation relates to the target audience because the video is aimed a youthful/teenage audience. to relates to conventions because the music video is an entourage of colours, visual effects, with high energy and fast camera work to help make it appeal to a young audience.

Representation Analysis of own Product

Who or what is being represented?

In our video, Josh and Dean are the main focus. We show how they are having a fun time. We also filmed a lot of shoes in our video. We took this idea from Examples music video. We thought that it made the video appeal to young people. We use lots of bright colours in the video as well to represent an electro theme and youth.

Is this a positive or negative representation?

We feel that any representations we had in our video were positive. The beat of the song and actions from the boys made it a fun video. The young characters were used in a positive way which displays youth in a positive way rather than being negative like in some videos.

How is it being established? (visually, orally, against mis en scene, camera etc)

The type of shots we used were very varied which made the video more exciting. The way we filmed, carried on the idea of youth and fun throughout. The outfits we used were also fun and represent the younger generation. The actual song was fast and exciting which would interest the younger population.

How does this representation reflect the target audience?
Our target audience were young teens and above. We feel that because of the age of the boys, the audience would be able to relate to them and be entertained by them whilst still enjoying the music.

Is it a stereotypical representation?

We feel that it is stereotypical in some ways for our genre however after watching other music videos from this genre (e.g Daft Punk) we realised that we did not follow all codes and conventions of our genre. We didnt make the characters stereotypical teens in some ways but we did in others. We showed them having fun and enjoying the music. Their outfits and attitudes towards the music also represent their age group.

Are the representations conventional or subversive?
The way we represented youth was conventional.